Sales Strategy

There are multiple paths to enter the US market.  

Top Down 

• We approach Retailers directly and try to get the product in front of the designated buyer 
• We do an initial presentation 
• Followed by sample testing by retailer and in a next phase in a limited amount of stores 
• We work with the top 50 US retailers that own 80% of the market 
• Goal is to ship directly to Distribution Center (DC) of the retailer 

Ground Up 

• We tackle distributors in our network 
• Service them from a local warehouse, smaller MOQ’s 
• Using their salespeople on the road and offering promotions where needed 
• This gives direct feedback from the market 
• A higher upfront investment for catalogues, distributor shows and spiffs 

We prefer to start with the first, Top-Down strategy and get a few “Anchor”-customers first. After that it is much easier to approach other distribution channels. 

In addition, we can also help you with E-commerce; 

• Online sales through Amazon, E-bay, Wal-mart etc. 
• Can be through our account / store 
• Pick-pack operations 
• Sales-tax per State accounting 
• Courier management 
• Drop-ship capable 
• Tax filings